Developing the brand voice of the Baltimore Orioles digital presence has been a career highlight. It has led to a variety of projects including Major League Baseball programs, micro-sites and the "Beat the Streak" app. All for my hometown team. A great opportunity for a huge fan.
THE BIRD'S NEST is an Orioles.com micro-site experience that harnesses the power of social to keep fans connected to their passion and up-to-date with promotions, special offers, breaking news and events. Most importantly, fans are engaged in multiple ways. Feeding their need for Orioles baseball.
THE BEAT THE STREAK APP gives fans the chance to follow the sport in a new, exciting way. Fans know Joe DiMaggio's legendary 56-game hitting streak—a record that has never been broken. Beat the Streak lets you pick a stat that's trending and game after game try to keep a successful streak going. With a top prize of $5.6 million dollars.