Harley work born from the enthusiast perspective. Owning a Harley is as personal as a decision gets. It's about who you are. Your identity. Among all the Harley models, the Sportster represents the classic design and style that defines more than a motorcycle, it defines a culture and a way of life.
BRAND WORK: Badass bikes for badass living. Harley riders are making a statement with the motorcycle they own. The message is never lost in translation. Just looking at a Sportster you can hear a rebel cry.
HARLEY-DAVIDSON GENUINE ACCESSORIES: A campaign to encourage the use of authentic Harley-Davidson motor parts and accessories after you make your big decision. A third in the series featured a behind-the-seat cargo rack with the headline, "For those little extras in life like a sleeping bag."