DIGITAL ACTIVATION: Banner ads for the SAP "Run Simple" campaign. When your message centers on providing Big Data solutions, it's easy for things to get technical. At its best, such a platform is invisible and easy to use. That's what SAP Hybris does. It gets out of the way. Connecting business with consumer trends, and vice versa.

Engagement Email Program: Offering C-suite audience case studies featuring companies that achieved e-commerce success with SAP via demand-gen email address/lead opt-in.

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