THE Wall street journal/Dow jones
BRAND WORK: Work for the Dow Jones group of accounts including: The Wall Street Journal, The Online Journal and Barron's. Use of in-house media provided a means for developing campaigns with the dual audiences of potential subscribers and ad sales execs.
OBJECTIVE: In a new era of business news delivery, to keep the traditional of reading once-weekly Barron's relevant and critical to understanding financial trends and topics.
SOLUTION: The way that money is made has one timeless behavior in common, reading Barron's. There are no shortcuts. Consulting Barron's is how it has always been done—and it's been done like that for a reason. Because it's smart. Because it works.